The new route will be operating with seven flights per week by Malaysian Airlines, making it the third route on Da Nang-Kuala Lumpur route after Air Asia and Batik Air, meaning an increase to 28 flights per week.
Malaysian tourists are listed in top ten of international travelers to Da Nang with 75,000 visitors in the first seven months of 2024.
Da Nang City's tourism department will reserve thousands of vouchers for tourists visiting the city in the last months of 2024.
Last month, Malaysia introduced a tourism promotion programme – "Discovery Malaysia" – in Da Nang and Ho Chi Minh City. Malaysia currently welcomes 146 flights from Vietnam every week.
The new air route will connect tourists to the UNESCO-recognized world heritage sites in central Vietnam such as Hue Monuments complex in Thua Thien-Hue Province, the My Son Sanctuary and Hoi An ancient town in Quang Nam Province with destinations in Malaysia, according to the city's Tourism Fund.