Shopping frenzy: Hanoi fashion stores spill onto the streets for New Year sale

By Ngoc Thanh   January 25, 2017 | 09:45 am GMT+7

The capital's retailers are looking to cash in before they close up for Tet.

Shoppers occupy part of a street in Hanoi as clothes shops present their special Tet offer on the sidewalk. The frenetic scene is all over downtown streets like Hang Bong, Ba Trieu, Phong Ngoc Thach, Chua Boc, Xuan Thuy and Pho Hue.

Shoppers throng a Hanoi street as clothes shops present their special Tet offers on the sidewalk. The frenetic scene can be seen all over downtown streets like Hang Bong, Ba Trieu, Pham Ngoc Thach, Chua Boc, Xuan Thuy and Pho Hue.

Coats that usually cost up to VND1 million ($931) are now available for only a fifth of that. Vietnamese love to put on new clothes on the Lunar New Year holiday, which starts this Saturday, and what could feel better than putting on new and beautiful pieces without having to spend so much?

Coats that usually cost up to VND1 million ($931) are now available for just a fifth of the price. Vietnamese love to put on new clothes during the Lunar New Year holiday, which starts this Saturday, and what could feel better than putting on a new, trendy outfit without having to spend so much?

The shopping scene on Hang Bong. Its holiday and police officers seem to be upping their tolerance.

The shopping scene on Hang Bong. It’s the holiday and the police seem to be taking a tolerant approach.

A man tries a new sweater right on the sidewalk, next to a shiny notice of 50 percent discount. Hanoi has been forecast to be a chilly in early morning during the holiday.

A man tries on a new sweater right on the sidewalk next to a shiny notice of 50 percent discounts. The weather in Hanoi is forecast to be chilly in the early mornings during the holiday.

Many shops on Chua Boc put on boards crying out of their discharge, rather than discount.

Many shops on Chua Boc have put up boards saying "clearance sale" rather than discount.

The cheap pieces are up for grasp right on the sidewalk.

The cheap items are up for grabs literally on the sidewalk.

This shop adds a slogan which translates into Clear all to go home (for Tet). As the holiday is pretty much about family reunions, many customers can relate to that.

This shop has a slogan which translates as “Clear all to go home” (for Tet). As the holiday is pretty much about family reunions, many customers can relate to that.

This shop on Pham Ngoc Thach has been drawing a lot of customers. Partly because of the prices, and partly because they are out there on the sidewalk, said Tam, the owner.

This shop on Pham Ngoc Thach has been drawing a lot of customers. “Partly because of the prices, and partly because they are out there on the sidewalk,” said Tam, the owner.

A 50 percent discount canvas that no travelers are going to miss.

A 50 percent discount canvas that no travelers are going to miss.

More catchy signs on Ba Trieu, which mean all sweater coats are on sale at VND250,000 and wool coats at VND120,000.

More catchy signs on Ba Trieu, which mean all sweater coats are on sale for VND250,000 and woolen coats for VND120,000.

Photos by VnExpress/Ngoc Thanh

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