BUV introduces new personnel to address communication market demand

The communications and creative industries have emerged as pivotal sectors, serving as prerequisites for businesses to connect with their target audiences swiftly and effectively, thereby helping them know about their products and services.

Consequently, there is an increasingly large demand for highly adept individuals capable of navigating the dynamic landscape of this market.

Bringing a wealth of film, television, and media production and higher education experience to his new role, Moody assumed leadership at the School of Communications and Creative Industries at BUV as of March this year.

Dr. Paul D.J Moody, the new Discipline Lead of the School of Communications & Creative Industries of BUV. Photo courtesy of BUV

With a robust background in teaching, higher education management, and a commitment to research, Moody brings fresh perspectives and insights into BUV's academic framework, further advancing the university’s mission of delivering world-class education to Vietnamese students.

Before starting his new journey at BUV, he has taught at prestigious U.K. universities and colleges, including the National Film & Television School, University of London Goldsmiths’ College, the Royal College of Art, London College of Communication, and the London Film School.

Beyond the U.K., he has taught at Nanyang Technological University (Singapore) and Ramon Llull University (Barcelona) and has collaborated extensively with the Polish and French national film schools on post-graduate programs.

Paul Moody with award winning student Jonathan Choo from Nanyang Technology University (Singapore). Photo courtesy of Paul

His 23 years of higher education, fund management, and talent development experience sit within a 34-year media production career that includes continuing involvement in feature films, television dramas, documentaries, arts, advertising, and promotional production.

Moody has produced projects for various companies, including Discovery Channel, BBC, ITV, Channel 4, Film Four, Universal Pictures, ARTE, ARD/Sender Freies Berlin, Bayerischer Rundfunk, and the U.K. Department of Employment. His doctoral research films will be preserved at the British Film Institute archive.

Paul Moody chairing directing masterclass with French filmmaker Jean-Pierre Jeunet (Amelie, City of Lost Children, A Very Long Engagement, Delicatessen). Photo courtesy of Paul

From the outset, Moody has dedicated significant time and effort to expanding his knowledge and exploring the fields of communication and creativity.

Prior to gaining his PhD from the U.K.’s Royal College of Art 2023, he gained his bachelor's degree in Communication Studies with Sociology from Goldsmiths, University of London (1985), where he made his first films, and a Professional Film and Television Production Diploma (1989) from the Northeast Media Training Center in Gateshead.

He was awarded the Fellowship of the Higher Education Academy in 2016 and gained a diploma from the one-year European Audio-Visual Entrepreneurs (EAVE) program in 1997.

Paul with Oscar-winning director Steve McQueen (12 Years a Slave, Widows, Hunger) and students at the National Film and Television School (UK). Photo courtesy of Paul

Moody stated that the reason for his decision to join BUV after years of international experience is the strong potential for the future development of the communications and creative industries.

He perceives Vietnam as not only a new and exciting destination but also an ideal environment for nurturing creativity and innovation in the field of communications and creative industries.

"I chose to join the BUV 'family' because I saw similarities in the approach to education, reputation, and long-term vision of the university to higher education I had delivered elsewhere.

"My new role allows me to participate in making profound decisions in building a dynamic learning environment in which students acquire specialized knowledge and benefit from opportunities for practical training and the development of real-world skills."

Leveraging his experience in fundraising and ensuring financial stability for research projects, the new Discipline Lead of School of Communications and Creative Industries expressed his commitment to actively seek opportunities for collaboration with international businesses and organizations to provide students with internship and job opportunities, ensuring the best preparation for them after graduation.

"I want to enable students to make successful journeys to master knowledge in communications and creativity at BUV. With the excellence of our faculty and state-of-the-art facilities, the School of Communications and Creative Industries is committed to providing a quality learning and research environment, enabling students to realize their fullest potential and transform their interests and passions into successful careers," Moody added.

The School of Communications & Creative Industries’ programs at BUV are awarded by two prestigious U.K. universities, Arts University Bournemouth (AUB) and Staffordshire University.

Among them, the Professional Communication (Business, Design & Strategy) program is awarded by Arts University Bournemouth, a leading art university in the creative industry in the U.K. and awarded gold by TEF (Teaching Excellence Framework) and HEFCE (Higher Education Funding Council for England) for its excellent teaching framework.

Designed to cater to the needs of the Vietnamese market, the curriculum places a strong emphasis on practical applications, ensuring students are well-equipped after graduation.

Through flexible training programs and a quality faculty, the School of Communications and Creative Industries stands as a beacon within BUV's educational system, significantly contributing to the university’s success in the higher education landscape.

See more information about BUV here.