Sabre set to propel JetBlue's retailing, digital transformation

By Phong Van    March 14, 2023 | 05:00 am PT
Sabre Corporation, a software and technology provider, recently announced a multi-year renewal of JetBlue’s SabreSonic on the Passenger Service System and Global Distribution System (GDS).

Sabre will help JetBlue deliver a more tailored customer experience and capture additional revenue opportunities through its Passenger Service System.

JetBlue is adopting several Sabre IT solutions to advance its retailing strategy, and will distribute its flights and services through Sabre GDS travel marketplace, an extensive global network of travel buyers.

"This partnership will play a key role in our digital modernization strategy," said Carol Clements, Chief Digital and Technology Officer at JetBlue.

"We will continue to rely on Sabre’s technology to enhance customers' travel experience and bring our low fares, products and great service to more people."

JetBlue’s fleet of aircraft

JetBlue’s fleet of aircraft. Photo by JetBlue’

JetBlue is also investing in Sabre’s digital connect and digital experience products to enhance the booking and post-booking experience for customers, leveraging the dynamic rewards product to enable expended loyalty capabilities.

The carrier is also renewing its subscription to PRISM, a solution that automates, aggregates and analyzes corporate sales information globally. Its forecasting function allows each airline’s sales organization to model changes to contracts and optimize the right measures to help drive optimal business revenue.

"Growth, modernization, loyalty management and personalization are priorities for JetBlue, so we are proud to support their endeavor with our cutting-edge platform, retailing capabilities and global scope," said Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions.

Based in New York City, JetBlue is one of the largest airlines in the U.S. that operates over 1,000 flights daily, serving over 30 million customers annually.

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