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Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks

Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks

In an era of short attention spans and a White House that has declared war on diversity programs, companies are embracing edgier marketing. But the strategy can carry risks.
US accuses Google of illegal methods to push up ad prices

US accuses Google of illegal methods to push up ad prices

Netflix ad-supported plan to launch in November at $7 a month

Netflix ad-supported plan to launch in November at $7 a month

TV ad fees to skyrocket during Vietnam's World Cup qualifiers

TV ad fees to skyrocket during Vietnam's World Cup qualifiers

Businesses that want to advertise during the hours of Vietnam's upcoming World Cup qualifiers will have to spend more than twice the normal rate, according to national broadcaster VTV.
June 5, 2021 | 12:33 am PT
Former star footballer explains illegal betting app ad

Former star footballer explains illegal betting app ad

Le Cong Vinh has received backlash for his appearance in an advertisement for an illicit betting app.
June 2, 2021 | 03:00 am PT
New advertising law sounds death knell for e-newspapers

New advertising law sounds death knell for e-newspapers

A regulation set to take effect on June 1 requires that the waiting time to close or open an advertisement on digital news publications not exceed 1.5 seconds.
May 30, 2021 | 04:06 pm PT
Ad agencies cry foul over new restrictions

Ad agencies cry foul over new restrictions

A new decree seeking to tighten online advertising regulations goes against current international practices and will make domestic companies less competitive, local firms say.
May 28, 2021 | 06:00 pm PT
Celebrities' gimmicky endorsements attract backlash

Celebrities' gimmicky endorsements attract backlash

Celebrities earn big bucks for endorsing products, often with unproven or exaggerated claims, and it is gradually coming home to roost.
May 25, 2021 | 08:08 pm PT
Vietnam seeks tighter control over Facebook, Google ads

Vietnam seeks tighter control over Facebook, Google ads

A proposed amendment to a government decree on advertising will require international advertising service providers to block and remove illegal contents when demanded by authorities.
August 21, 2020 | 07:52 pm PT
E-commerce sites reap bumper harvests on Singles’ Day

E-commerce sites reap bumper harvests on Singles’ Day

Vietnam’s e-commerce platforms say both traffic and sales surged multiple times on Singles’ Day, a major promotional event, which fell on November 11.
November 13, 2019 | 10:00 pm PT
Vietnam calls out Google, YouTube for ad violations, toxic content

Vietnam calls out Google, YouTube for ad violations, toxic content

Vietnamese authorities say Google has failed to control its ad content and that YouTube videos continue carrying illegal content.
June 7, 2019 | 09:08 pm PT
Public calls advertising projectors on streets driving distractions, unsafe

Public calls advertising projectors on streets driving distractions, unsafe

There is apprehension among the public that allowing projection of LED displays on Saigon's streets could cause accidents.
May 31, 2019 | 04:37 am PT
Businesses face conundrum image when advertising on YouTube

Businesses face conundrum image when advertising on YouTube

YouTube advertisers face a Hobson’s choice: using a far-reaching medium with the risk of association with dubious channels.
April 5, 2019 | 10:22 pm PT
Brands launch ads to exploit Trump-Kim summit

Brands launch ads to exploit Trump-Kim summit

Leading brands have attempted to leverage the Trump-Kim summit in Hanoi with advertising campaigns related to the event.
February 27, 2019 | 11:19 pm PT
Blockchain, AI the next big thing for advertisers

Blockchain, AI the next big thing for advertisers

Advertisers are looking to use blockchain technology and artificial intelligence to reach customers efficiently and effectively.
October 8, 2018 | 05:51 pm PT
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