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Vietnamese the world's best savers
Around 80 percent of Vietnamese people say they save their spare cash rather than spending, according to a new Nielsen survey.
Ten Vietnamese brands make it into Asia’s top 1,000
International low-cost airline VietJet Aviation JSC was the only Vietnamese brand to break into the top 500 of Asia's Top 1,000 Brands recently released in Campaign Asia-Pacific magazine by Nielsen.
Vietnamese online obsession stretches to three working days per week
The number of Vietnamese people with smart phones and other personal devices to access the internet is increasing compared to other countries in Southeast Asia.
June 25, 2016 | 04:48 am PT
Vietnam’s retail market: The rise of convenience stores, minimarts
A majority of consumers still shop in supermarkets but smaller stores are making rapid inroads.
October 3, 2016 | 11:00 am PT
Don't know how to save money? Just ask the Vietnamese
Vietnamese are the most careful spenders in Southeast Asia.
November 5, 2016 | 11:00 am PT
Vietnam now ranks among the world's top 5 most optimistic nations: Nielsen
The country's top position globally on depositing extra spare cash into savings remains unchanged.
February 21, 2017 | 11:11 pm PT
Vietnam's beverage-led consumer goods sales hit three-year high in Q1
"Manufacturers [with data] on rural trends and consumer demands will be best placed to capture growth opportunities.”
April 21, 2017 | 10:48 pm PT
Vietnamese shoppers no longer the world’s thriftiest: Nielsen
Consumer spending seems to be on the rise with less people interested in saving.
August 23, 2017 | 11:00 pm PT
Vietnamese happy to hoard spare cash: report
But when it comes to spending, they like to spend big.
March 30, 2018 | 05:13 pm PT
A paradox in Vietnam: consumers upbeat, grocers downbeat
Consumers are optimistic, but they are not buying much from traditional grocery stores, a new study finds.
July 18, 2018 | 05:22 pm PT
Soaring 3G, 4G use to boost mobile ads, commerce
Widespread adoption of 3G and 4G networks in Vietnam presents a lucrative growth opportunity for mobile advertising and commerce.
August 5, 2018 | 08:21 pm PT
Half of Vietnamese think country still in recession: survey
Almost half of Vietnamese think the country is still in recession, a recent Nielsen survey has found.
September 3, 2018 | 08:47 pm PT
Vietnamese youths, not parents, make shopping decisions: Nielsen survey
People belonging to Generation Z make all the decisions related to household shopping in Vietnam, a survey released Wednesday reveals.
October 10, 2018 | 09:32 pm PT
Wet markets dominate, but convenience stores inch up
While traditional markets still dominate Vietnamese shopping, convenience stores are becoming more popular.
November 7, 2018 | 05:37 pm PT
Almost all Vietnamese internet users shop online
Up to 98 percent of internet users in Vietnam have made purchases online, up one percentage point over 2017.
December 17, 2018 | 03:04 am PT
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