Public divided over 11-year-old girl flaunting unaffordable fashion

Moo Abraham, 11. Photo from Moo Abraham's Instagram

Going by the nickname "billionaire’s daughter" on the platform, Abraham is the daughter of Emily and Adam Abraham, founders of Love Luxury, a London- and Dubai-based second-hand luxury goods chain store, reported Business Insider.

The young girl, who lives in London with her parents, has been seen adorned with items from various high-end brands in many videos featured on Love Luxury’s account. In one popular video that has garnered over 1.4 million views, Moo is seen revealing the hefty price tags of her Patek Philippe Nautilus 5711 watch and her black Hermès Kelly handbag.

Moo reportedly has her own life-sized Mercedes G Wagon, as well as a wardrobe jam-packed with designer labels including Louis Vuitton, Dior, and Gucci, according to The Mirror.

Her extravagant displays have amassed over 200 million views under the TikTok hashtag #billionairesdaughter.

Moo’s mother Emily attributed the popularity to how her husband Adam replaced the word "millionaire" with "billionaire" in Moo’s initial nickname, which had been suggested by one of her employees at Love Luxury.

It is unclear what exactly the Abrahams’ net worth is, reported Business Insider.

While some TikTok users find Moo’s showcases a lighthearted escape, others criticize it as insensitive amidst the ongoing cost of living crisis in the United Kingdom.

"Everything I own costs roughly 40,000," one netizen wrote. "I am grateful for my life buuuuuuut I'd love to live like this for a day."

Another commented: "So hard to watch when so many people are struggling to even keep warm."

However, Emily insisted that videos featuring her daughter are merely a form of escapism for audiences seeking a glimpse into a life of luxury.