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80% of 1,500 Vietnamese survey respondents planned to have an overseas holiday, just slightly behind Thailand at 86% and Singapore at 85%, and ahead of the Philippines at 69%, Malaysia at 64% and Indonesia at 56%.
The survey shows that intent to travel remains strong across the region.
Of those surveyed, 72% plan to travel abroad at least once in the next 12 months, jumping from just 39% when borders reopened in 2022, indicating intent to travel has climbed by 84% in just one year.
While Thailand, Singapore and Malaysia lead the way in terms of destinations within Southeast Asia, Vietnamese put Japan, South Korea and China at the top list of countries they are planning to explore.
Some 77% of those planning leisure trips are planning to travel two or more times in the next 12 months.
Families represent one of the most significant audience segments for 2023 travel with Vietnam sharing this pattern. Nearly three in five respondents from Vietnam said they plan to travel with their families, while 35% plan to organize trips with their spouse and 39% plan to holiday with their friends.
But group travel is no small undertaking, especially with children – and it’s clear that these family holidaymakers prioritize safety and convenience above all.
When selecting an accommodation, top priorities among travelers in Southeast Asia include family suites and connecting rooms, along with child-friendly amenities and safety features such as child-proofing or secured balconies.
According to the report, after two years of disruption during the pandemic, travelers increasingly prefer to make proper travel plans.
Some 47% of the respondents from Vietnam plan one to three months ahead for international travel.
More than half shared that their budgets are already fixed weeks before they step foot abroad.
The report also found that most travelers prefer to take charge of planning their own daily itineraries. In addition, 62% of Southeast Asian travelers surveyed this year said they would buy travel insurance to cover their trips.
