Thailand aims to attract five million Chinese tourists by the end of this year, but Southeast Asia's second-largest economy has received only around 1.6 million visitors in the first six months of this year, The Star newspaper reported.
Thailand's visa application fee including service charges costs 1,912-2,390 baht (US$55-68) per person while the visa-on-arrival fee stands at 2,000 baht ($65).
Other Southeast Asian countries are trying to lure more Chinese tourists post reopening.
Malaysia, for example, offers easier visa procedures that take only 1-3 days to process, with visa fee of around $28 per person.