Southeast Asia's second largest economy targets 40 million foreign tourists in 2025

Prime Minister Paetongtarn Shinawatra’s administration earlier this week held discussions with top executives from leading travel and hospitality companies, including Trip.com, Expedia, Agoda, Grab Holdings Ltd., Marriott International Inc., and InterContinental Hotels Group Plc, to formulate strategies for boosting tourism, according to Bloomberg.

The government plans to launch a campaign promoting Thai culture, lesser-known tourist destinations, and a variety of must-do activities, Jirayu Houngsub, adviser to the prime minister, said as quoted by Bangkok Post.

So far in 2024, Thailand has welcomed nearly 27 million foreign visitors and is on track to reach its target of 36 million by the end of the year.

China remains the largest source of tourists, although the numbers are only about 65% of pre-pandemic levels.

In 2019, Thailand experienced a record 40 million foreign arrivals, generating 1.91 trillion baht in revenue.

To achieve similar results, PM Paetongtarn has emphasized the need to increase flight connectivity and capacity, making the country more accessible to travelers worldwide.