Vietnam beats Thailand, Singapore to become Asia's leading destination

This marks the fourth consecutive year that Vietnam has claimed this title.

The country's success is attributed to its relaxed visa policies and effective tourism promotion strategies, which have made Vietnam an increasingly popular destination for international tourists.

In the first eight months of this year, Vietnam welcomed over 11 million foreign visitors, a 45.8% increase year-on-year and 1% higher than pre-Covid levels, with South Koreans and Chinese driving the increase.

Late last month, 4,500 employees from Sun Pharmaceuticals, a major Indian company owned by Dilip Shanghvi, India's fifth-richest individual, arrived in Vietnam for an incentive tour, visiting Hanoi, Ninh Binh, and Ha Long Bay.

They had originally planned to visit Singapore but ultimately decided on Vietnam.

The World Travel Awards, established in 1993, are regarded as the "Oscars of the travel industry," recognizing excellence in the travel and tourism sector. Winners are determined by votes from both industry professionals and the general public.