Chiang Mai only Southeast Asian representative among world's top 10 cities for 2025

It was also the only Southeast Asian destination featured in Lonely Planet's Best in Travel guide.

Chiang Mai ranked fourth after Toulouse in France, Puducherry in India, and Bansko in Bulgaria.

"Chiang Mai captivates visitors with its elegant fusion of distinctive flavors. In this city, greetings often center around asking if you've eaten yet, highlighting the significance of food in Thai culture," Lonely Planet described.

The magazine's editors recommended experiencing the annual Chiang Mai Food Festival in January, exploring the bustling Kad Baan Hor Market on Friday mornings, or enjoying traditional Lanna dining with a "Khantoke," a round rattan tray serving various authentic northern Thai dishes and national favorites, paired with traditional theater performances at the Old Chiang Mai Cultural Center.

The city is also known for the Yi Peng Festival, or Sky Lantern Festival, a traditional celebration that fills the night sky with floating lanterns.

The list was curated by leading travel experts, considering factors such as unique experiences, standout features, and the destination's commitment to sustainability, community development, and diversity.