How much do the top 5 most influential billionaires earn per Instagram post?

By Phong Ngo   January 3, 2025 | 04:17 am PT
The top 5 most influential billionaires on Instagram, featuring U.S. President-elect Donald Trump and American media mogul Oprah Winfrey, can earn over US$300,000 per post in 2024, a study found.

Casino Wizard conducted the study, analyzing the top 50 wealthiest individuals from Forbes’ Real-Time Billionaires List, which includes over 2,781 billionaires, to identify the most influential figures, according to Fox Business.

1. Donald Trump

U.S. President-elect Donald Trump leads the list with an earning potential per post ranging from $230,721 to $312,152.

His Instagram account boasts nearly 30 million followers, and his top post garnered over 2.6 million likes and 46,000 comments. Trump's net worth stands at $5.2 billion.

President-elect Donald Trump in West Palm Beach, Florida, on Nov. 6, 2024. Photo from AP

President-elect Donald Trump in West Palm Beach, Florida, on Nov. 6, 2024. Photo from AP

2. Oprah Winfrey

American media mogul Oprah Winfrey is second on the list. Famous for her roles as a talk show host, producer, actress, and philanthropist, Winfrey's 22.6 million followers help her achieve an estimated earning potential of $192,733 to $260,757 per post. Her net worth is $3 billion.

American media mogul Oprah Winfrey. Photo courtesy of Oprah Winfreys Instagram

American media mogul Oprah Winfrey. Photo courtesy of Oprah Winfrey's Instagram

3. Mark Zuckerberg

Meta's founder and CEO, Mark Zuckerberg, ranks third among the most influential billionaires on Instagram.

With 14.2 million followers, his posts average 331,150 likes, yielding an earning potential of $123,620 to $167,250 per post. Zuckerberg's net worth is $202.5 billion.

Founder and CEO of Meta, Mark Zuckerberg. Photo courtesy of Mark Zuckerbergs Instagram

Founder and CEO of Meta, Mark Zuckerberg. Photo courtesy of Mark Zuckerberg's Instagram

4. Bill Gates

Bill Gates, the founder and former CEO of Microsoft, holds the fourth spot. He has 11.2 million followers and his posts average 124,891 likes, which allows him to earn between $96,311 and $130,303 per sponsored post. Gates has a net worth of $129.8 billion.

Microsoft co-founder Bill Gates. Photo courtesy of Bill Gates Instagram

Microsoft co-founder Bill Gates. Photo courtesy of Bill Gates' Instagram

5. Richard Branson

Richard Branson, the billionaire investor and founder of the Virgin Group, which controls over 400 companies worldwide, rounds out the top five.

He has about 5 million followers on Instagram and has posted approximately 4,057 times, with the potential to earn between $42,159 and $57,038 per post.

Research shows that Branson's active interaction with his followers enhances community loyalty. His net worth stands at $2.6 billion.

Billionaire investor and founder of the Virgin Group, Richard Branson. Photo courtesy of Richard Bransons Instagram

Billionaire investor and founder of the Virgin Group, Richard Branson. Photo courtesy of Richard Branson's Instagram

 
 
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