iPhone 15 to cost up to $1,950 in Vietnam

By Luu Quy September 12, 2023 | 07:02 pm PT

New iPhone 15 and iPhone 15 Plus are displayed during the 'Wonderlust' event at the company's headquarters in Cupertino, California, U.S. September 12, 2023. Photo by Reuters/Loren Elliott

The iPhone 15 will be sold in Vietnam from Sep. 29 with the highest-priced model costing VND46.99 million (US$1,950).

The prices of four models were listed by Apple Store Online Vietnam and other authorized resellers soon after U.S. tech giant Apple unveiled its latest smartphones early Wednesday.

The lineup includes iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max, and they range from VND22.99 million (iPhone 15 with 128 GB of storage) to VND46.99 million (Pro Max, 1 TB).

For the first time Vietnamese can buy an iPhone the same month it is released. In the past they had to wait for one or two months before the phone made its official way into the country.

Preorders start on Sep. 22 and first deliveries will be on Sep. 29.

Apple Store Online buyers can only preorder a maximum of two per model.

The fact that Apple has started early sales in Vietnam shows that it considers the country a key market, Doan Viet Dung, a media representative at electronics retail chain ShopDunk, said.

"We predict that the iPhone 15 Pro Max will lead in sales like in previous years."

FPT Shop expects sales to exceed that of the previous model, the iPhone 14, by 20%.

Retailers plan to offer promotions and discounts to compete with the official Apple store.

Hoang Ha Mobile and Di Dong Viet plan to sell the phones at VND500,000-1.5 million lower than the Apple Store prices.

The iPhone 15 is made of titanium and not aluminum and steel like previous models. It also has a USB-C connection instead of the traditional Lightning port.