Yeah1 confirms subsidiary sale to previous owner

By Phuong Dong   March 11, 2019 | 08:16 pm PT Google Get VnExpress first in Google Search info See more of the news you trust. Make VnExpress a preferred source to prioritise our updates in your Google search results
Yeah1 confirms subsidiary sale to previous owner
ScaleLab will revert to David E. Brenner and Brenner Pass Investment Corp for $12 million. Photo by ScaleLab
Yeah1 has confirmed signing a deal to sell ScaleLab to former owner and founder David Brenner and a company he owns.

ScaleLab, a U.S.-based multi-channel network (MCN), will revert to David E. Brenner and Brenner Pass Investment Corp, a company owned by the former, for $12 million. 

Yeah1 had earlier said that the transfer would take place within three days of the company issuing an official notice of the deal.

Yeah1 acquired ScaleLab in January for a reported $20 million. Of this, $12 million was paid upfront and another $8 million was to be paid later if business targets were achieved two years after the transaction.

With a roster of 1,750 influencers and 400 million subscribers, ScaleLab was expected to bring in around three billion YouTube views a month.

However, the decision to sell off ScaleLab was made after YouTube unilaterally terminated its content hosting agreement with all of the Vietnamese media giant’s subsidiaries following a policy infringement by a business unit partially controlled by Yeah1.

ScaleLab is an MCN that acts as an intermediary, connecting creators of video content and YouTube for a cut. Content creators in return receive benefits such as copyright protection, income tax support, access to IP licensed contents to develop new products, and optimized advertising.

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