Police examine Mailisa Beauty Clinic outlets across Vietnam

In HCMC’s Phu Nhuan District, the headquarters of the beauty chain, the raid began in the morning and officers shuttered the place.

Customers were also sent away in Hanoi, Dak Lak, Can Tho, Khanh Hoa, and Nghe An.

Mailisa is owned by Phan Thi Mai and her husband Hoang Kim Khanh, who have drawn public attention for their million-dollar supercar "fleet" and charitable work like giving money and gifts to poor people and assisting communities affected by flooding.

Police officers examine the headquarters of Mailisa Beauty Clinic in Phu Nhuan District, HCMC. Photo by VnExpress/Quoc Thang

In March, at an event organized by Mailisa in Da Nang City, the couple’s vehicle convoy ran a red light and was fined by the traffic police. Mai publicly accepted responsibility.

Mailisa has previously faced repeated complaints about exaggerated advertising, using customer images without permission and selling products that did not match their claimed functions.

It was once been ordered by market authorities to correct violations related to labeling and product disclosure.

Police officers examine an outlet of Mailisa Beauty Clinic in Cau Giay District, Hanoi. Photo by VnExpress/Pham Du

One of its branches was fined for making misleading advertisements of cosmetic products by portraying them as medicines.

Mai has consistently said her business operates transparently and pays VND10–20 billion in taxes each month, and that all its products are licensed by the Ministry of Health, officially imported and do not have prohibited ingredients.