Mobile World to expand into Indonesia this year

By Phuong Dong   February 20, 2022 | 07:00 pm PT
Mobile World to expand into Indonesia this year
A customer purchases an iPhone at a Bluetronics outlet of Mobile World in Cambodia. Photo courtesy of Bluetronics
Mobile World is all set to enter Indonesia, its second overseas foray after setting up shop in Cambodia five years ago.

"We are trying our best to open our first Indonesian store this year," CEO Doan Van Hieu Em told shareholders last weekend.

Vietnam’s biggest electronics retailer opened a BigPhone smartphone store in Cambodia’s Phnom Penh in 2017. Three years later it changed the name to Bluetronics and expanded to selling other electronics products too.

By the end of last year it had 50 stores in the neighboring country and revenues of nearly VND500 billion ($21.9 million), or 0.4 percent of overall sales.

The company had earlier been eyeing Laos and Myanmar, but it is unclear now if they are still in its plans.

Mobile World targets growth in post-tax profits of 30 percent this year to VND6.35 trillion.

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