Chicilon Media's prospects in the elevator media industry

In recent years, elevator digital media has gained a reputation as big brands regularly use the channel for brand promotion campaigns.

According to a survey by the National Academy of Sciences (NAS) from the U.S., up to 92% of people aged 18-40 can immediately remember 3,000 images in a three-second video.

The results of this study have partly proven the effectiveness of elevator media videos, not only in terms of quick accessibility but also in terms of memory efficiency.

In particular, Chicilon Media's short 15-second videos are constantly repeated, creating lasting impressions on viewers.

The elevator media channel has a large audience reach. Photo courtesy of Chicilon Media

Guo Zhi Feng, Chairman of Chicilon Media, said that the rapid pace of urbanization in Vietnam, along with the appearance of more and more office buildings, apartment buildings, and shopping malls, has created conditions for further development of elevator digital media channels.

Such channels not only help businesses reach target customers accurately, but also provide high flexibility in creating and innovating advertising contents to adapt to changes in the market.

Display screens are often located at lobbies and in elevators, where almost everyone passes by every day, creating the opportunity to reach users.

The videos are repeated many times in a narrow and closed space, easily attracting attention.

Furthermore, elevator media does not allow viewers to remove or skip ads like what they can do with other screens.

Chicilon Media's advertising screens system in high-end buildings. Photo courtesy of Chicilon Media

Chicilon Media has proven its potential in the Vietnamese advertising market by owning more than 37,000 screens, covering more than 3,600 buildings, and accounting for 92% of the market share.

In 2023, despite going through difficult times, the business still achieved a growth rate of 37.5% and completed 90% of its set revenue tasks, which means an increase of 6% compared to 2022.

In particular, the revenue in Hanoi's market set a record, growing by 42%.

In the next period, the company's strategy is to expand and focus on mid- and high-end buildings to reach high-income customers.

Business representative expects that elevator digital media will continue to hold an important role in the Vietnamese advertising market.

With the advancement of technology and increasingly fierce competition in the market, elevator media is expected to expand its influence in the multi-channel advertising ecosystem, and become an important channel for brand promotion and product promotion.