Chicilon Media accompanies Bay of Light Festival in Nha Trang

The festival is a drone light show competition with the participation of teams from four countries: Korea, China, France, and the UAE.

Each team will perform with at least 1,000 drones, recreating the current appearance as well as the future potential of Khanh Hoa Province, home to Nha Trang.

The event is organized by the Ministry of Culture, Sports, and Tourism and Khanh Hoa Provincial People's Committee with the theme "Brilliant Milky Way."

Chicilon Media is the media sponsor, promoting the festival on its network system, most notably the elevator digital media channel in major cities.

The festival is also advertised on large LED screens and posters at international airports. The goal is to reach up to 40 million key consumers every day.

"This is to help promote Nha Trang and its tourism activities, attracting domestic and foreign tourists to the city," said a representative of Chicilon Media.

Nha Trang International Bay of Light Festival is considered a "visual feast" and a platform to promote Vietnam's culture and tourism resources.

During the event, light shows, diverse cultural performances, and many interactive activities are expected to attract a large number of visitors.

Leaders of Khanh Hoa Province attend the press conference introducing Nha Trang International Bay of Light Festival on May 23, 2024. Photo courtesy of Chicilon Media

Guo Zhi Feng, Chairman of Chicilon Media, said that the company aims to be a companion in developing and promoting tourism culture with the local authorities via its media channel system.

"We believe that these endeavors can contribute to the general prosperity of the tourism industry and the Vietnamese economy," he said.

Chicilon Media is currently one of the leading elevator digital media companies in Vietnam, accounting for a market share of 92% that meets the company’sexploitation standards.

It has 38,000 screens in major cities such as Hanoi, Ho Chi Minh City, and Da Nang, and is present at 16 airports and 41 supermarkets nationwide.

Nguyen Thi Le Thanh, Director of the Department of Culture, Sports, and Tourism of Khanh Hoa, appreciated the company's contribution in promoting Nha Trang tourism scene.

She said that this cooperation helps Chicilon Media demonstrate its potential as well as its important role in promoting the development of Vietnam's tourism industry.