11 Vinamilk products honored at Superior Taste Award

This achievement underscores the dairy brand’s hallmark of international quality. It also continues the success streak of its 2023 rebranding campaign and the unique new product experiential events recently offered to customers.

Many consumers consistently place their trust in Vinamilk products. Photo courtesy of Vinamilk

Alongside quality, in the food and beverage industry, delicious flavor is a key factor in retaining consumer loyalty.

With a leading position in the dairy industry for nearly 48 years, Vinamilk has introduced many beloved products that have become deeply ingrained in consumers' minds, such as Vinamilk 100% fresh milk and various spoon yogurt products.

Among the 11 products awarded stars at this year's Superior Taste Award, Vinamilk 100% Fresh Milk stood out with its "quartet" of flavors: original, less sugar, sugar-free, and strawberry.

Its yogurt also enjoyed a bounty of accolades, with seven products receiving international recognition.

Vinamilk spoon yogurt was recognized for its superior taste and ability to satisfy consumers’ needs. Photo courtesy of Vinamilk

The Green Farm Yogurt, a premium product crafted from the fresh milk of the eco-friendly Vinamilk Green Farm and a nearly 30-year-old natural fermentation secret, was also awarded a distinguished taste recognition. This yogurt is noted for its creamy texture and light, refreshing taste.

Aloe vera yogurt, with its crisp and fresh aloe vera pieces, rich in calcium and vitamin D3, not only delights the taste buds of many users but also helps cool the body, supporting strong bones and a flexible, vibrant body.

Vinamilk yogurts are not just enjoyable snacks or desserts; they are essential daily nutrients. According to the National Institute of Nutrition, a healthy immune and digestive system is crucial since 70% of the body's immune system is in the gut.

Therefore, incorporating a cup of yogurt into the daily diet is an excellent natural solution for boosting digestion and immunity.

Vinamilk's 100% Fresh Milk remains one of the top choices among consumers. Photo courtesy of Vinamilk

Vinamilk's 100% Fresh Milk has long captivated millions of Vietnamese consumers with its fresh, full-flavored, and utterly pure taste, catering to all ages with its variety of flavors.

Packed with essential nutrients such as vitamins (A, D3), minerals (calcium, phosphorus), proteins, and essential fats, Vinamilk 100% Fresh Milk also impresses with its youthful, outstanding packaging design, modern style, and vibrant colors for each flavor.

This product leads the way in the master brand’s rebranding, embodying the spirit of "Born to care – Care to change – Care to make" along with the youthful energy and aspirations of the Vietnamese people.

In July 2023, eight Vinamilk products were recognized by the world's leading culinary experts. The achievement brought its total to 19 products acclaimed for their exceptional taste, a feat no other Vietnamese dairy brand has achieved before.

To achieve the Superior Taste Award certification, issued by the International Taste Institute, products must win over more than 200 experts from leading chef and sommelier associations around the globe.

The evaluation is based on five criteria of international hedonic sensory analysis (AFNOR XP V096A), including first impression, visual, olfactory, taste, and texture (for food) or the final sensation or aftertaste (for beverages).

In an era where consumers' demands are increasingly stringent, especially for dairy products, Vinamilk's international recognition serves as a quality guarantee for the brand.

Before the Superior Taste Awards, Vinamilk had already earned international acclaim with numerous prestigious awards for both quality and flavor.

These include the Purity Awards (USA) for the safety and purity of its infant milk powder; the Clean Label Project for its fresh milk products; and the Monde Selection for overall quality. These esteemed international awards not only cement Vinamilk's leadership in the dairy industry but also boost consumer confidence in the Vietnamese milk brand.

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