It eyes revenues of VND840 trillion (US$34 billion), up 1.25 times from last year, according to the Vietnam National Authority of Tourism.
The country also targets 110 million domestic tourists.
Vietnam wrapped up 2023 with 12.6 million foreign arrivals, 3.4 times the 2022 figure but only 70% of the pre-pandemic one.
South Korea, mainland China and Taiwan were the biggest sources of tourists.
Despite recording a significant recovery last year, the tourism industry has lingering challenges like inflation and economic downtown and unpredictable geopolitical events, the authority said.
But the target is modest compared to those of other Southeast Asian countries.
Thailand targets 35 million foreign arrivals this year after getting 28 million last year.