Thailand plans concerts, visa-free travel to boost tourism

Speaking at a government forum, he said the tourism industry was expected to grow enormously over the next four years, as it recovers from record lows caused by the pandemic.

Srettha also mentioned musician Taylor Swift’s highly anticipated, sold-out concerts in Singapore in March, saying Thailand should aim for similar events.

"We can bring A-listers and world-class acts to Thailand. This must be done," he said.

He added the government will offer visa-free travel, change the rules on drinking alcohol at concerts, and adjust operating hours of entertainment venues and when alcohol can be sold.

Thailand has waived visas for citizens of China, India and other countries in an effort to attract tourism dollars.

It received about 28 million foreign tourists in 2023 versus a record of nearly 40 million pre-pandemic, with spending of 1.91 trillion baht. In 2024, the government expects about 34 to 35 million foreign visitors.