Vietnam emerges as favorite destination of Korean, Singaporean and Malaysian families: Agoda

By Hoang Phong December 9, 2025 | 10:14 pm PT

A Korean family duirng a trip in Vietnam. Photo by Agoda

Digital travel platform Agoda says Vietnam has become a preferred year-end destination for international families, especially South Korea, Singapore and Malaysia.

Based on searches made between September and November for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period last year.

South Korean families generated the most searches, with India, Singapore, Australia and Malaysia rounding out the top inbound markets.

In terms of growth rate, Agoda reported that travel interest from Indian families rose the fastest, with searches jumping by 186% year on year.

Malaysia also posted a strong increase of 74%, underscoring Vietnam's appeal as a preferred family destination in Southeast Asia and beyond.

"Families choose Vietnam for its rich culture and cuisine, diverse landscapes, and a range of resorts and attractions that are welcoming to children," said Vu Ngoc Lam, Agoda’s country director in Vietnam.

Vietnam welcomed nearly 19.2 million international visitors in the first 11 months of this year, a 21% year-on-year increase and the highest figure ever recorded, according to the General Statistics Office.