The "Return Visitor Ranking" survey of Agoda found 67% of the Indian travelers surveyed said they want to come back to their favorite destinations for their cuisine, ease of travel, and affordability.
Up to 58% of repeat travelers have visited favorite destinations between one to three times in the past decade, the survey found.
Krisha Rathi, Agoda's Director for South Asia and the Maldives, said this ranking indicates that for Indian travelers, Thailand, Vietnam, and Bali (Indonesia) are not only destinations but also experiences they are eager to repeat.
The survey also highlights the importance of hospitality, with three out of every 10 Indian travelers noting that friendly locals are a key factor in their decision to return.
For Asian travelers, Japan, Thailand, and Vietnam have become the top destinations they wish to revisit. The ease of travel is the main motivation for 44% of the Asian travelers wanting to return to their favorite destinations.
The survey was conducted via the Agoda platform from Aug. 1 - 19, with over 4,000 participants from 10 markets - Indonesia, India, Japan, the Republic of Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.