Museum at the center of Vietnam’s coffee universe

By Hoang Tuan Anh October 31, 2019 | 11:58 pm PT

Trung Nguyen Group has on display thousands of objects related to coffee heritages around the world at its museum in Buon Me Thuot Town.

Located at the heart of the town on Nguyen Dinh Chieu Street, The World of Coffee Museum becomes a popular destination for tourists visiting Dak Lak Province, Vietnam's coffee growing hub, and the Central Highlands.

Its buildings resemble the communal houses of the Central Highlands' ethnic minorities with high roofs, and their interiors are divided into several open spaces and are a combination of Western and Vietnamese features.

It was built by Trung Nguyen Group, a leading coffee company. It has 200,000 cafes around the country and reported revenues of VND3.95 trillion ($170.5 million) and pretax profits of VND681 billion ($29.4 million) in 2017.

The museum was built by Trung Nguyen Group, a leading Vietnamese coffee company, and opened last November. Trung Nguyen has 200,000 cafés around the country and reported revenues of VND4.8 trillion ($207 million) and pretax profits of VND347 billion ($15 million) in 2018.

The exhibits in the museum were collected from all around the world, including 10,000 items related to a number of coffee cultures around the world from various periods lent by the Jens Burg Coffee Museum, a popular tourist attraction in Hamburg, Germany.

The exhibits in the museum include 10,000 items lent by the Jens Burg Coffee Museum in Hamburg, Germany, which reflect coffee cultures around the world, and Vietnamese people's instruments for producing and processing coffee from various times.

Vietnam is the world’s biggest producer of robusta coffee beans.

The museum has a library. The World of Coffee Museum has a sustainable environment that revolves around coffee, with buildings that represent the spirit of coffee and journey of discovering coffee through time and space, its website reads.

A library at The World of Coffee Museum.

Sipping a cup of coffee in the large outdoor area is highly recommended.

The museum opens from 8 a.m. to 7 p.m. seven days a week. Admission costs VND75,000 ($3) for adults and VND40,000 ($1.7) for children. It has several special exhibitions that cost VND100,000 each, so visitors can consider a combo ticket costing VND125,000 ($5.4).