Accor, Ennismore accelerate expansion across Southeast Asia

By Phong Van   February 6, 2023 | 11:00 pm PT
The regional growth strategy of Accor and Ennismore includes 28 openings across Southeast Asia, including Vietnam.
Opening in Q1 2023, Mondrian Singapore Duxton will join an exclusive collection of eight Mondrian properties worldwide. Photo by Accor

Opening in Q1 2023, Mondrian Singapore Duxton will join an exclusive collection of eight Mondrian properties worldwide. Photo by Accor

Accor, the region's largest international hotel operator, and Ennismore, the fastest growing lifestyle hospitality company, will expand their portfolio with a series of key hotel and resort openings this year.

With close to 30 confirmed new properties under 10 distinct brands in nine countries, 2023 will be an important milestone for the two groups.

In Vietnam, the 373-key Pullman Hai Phong will introduce world-class five-star standards to this thriving port city in Q4 this year.

Garth Simmons, chief executive officer for Accor, Southeast Asia, Japan & South Korea, said: "2023 represents a watershed year for travel, tourism and hospitality. As the world emerges from the challenges of recent years, we are set to enter a bright new era, free from travel restrictions and filled with optimism.

"Accor's new hotels and resorts, which span every sector of the market from economy to luxury, will enable all travelers to spread their wings and explore some of Asia's most desirable destinations.

"We look forward to delighting guests with exciting new experiences in 2023 and for many years to come."

This year will see the arrival of a series of important new hotels and resorts in Thailand.

Ennismore's TRIBE Bangkok Sukhumvit 39 (scheduled to open in Q2) will mark the debut of the design-driven, guest-centric TRIBE brand in Thailand, while the 207-key Novotel Living Bangkok Sukhumvit Legacy by Accor will introduce Novotel's extended-stay concept to the Thai capital's Sukhumvit District.

Also in Bangkok, guests can look forward to the 178-key Mercure Bangkok Sukhumvit 60 and the 666-key ibis Styles Bangkok Twin Towers, which is set to become the world's largest ibis Styles hotel.

Outside Bangkok, the 234-key Novotel Rayong Star Convention Center will become an important new MICE and leisure destination on Thailand's eastern seaboard, the Mercure Rayong Lomtalay Villas & Resort will debut its garden wing, which will include an additional 133 rooms, suites and villas, four restaurants and bars and expansive meeting, conferencing and events facilities.

Grand Mercure Resort Ao Nang Krabi is also set to makes its debut in the south of Thailand with 200 keys at the end of the year.

Accor’s industry-leading brands will launch in Southeast Asia’s most exciting up-and-coming destinations in 2023.

In Cambodia, the 232-key Novotel Sihanoukville Holiday Resort will bring international midscale comfort to the country’s popular seaside town, while the 253-key Novotel Phnom Penh Boeng Keng Kong will rise in the center of the Cambodian capital.

Novotel Phnom Penh Boeng Keng Kong. Photo by Accor

Novotel Phnom Penh Boeng Keng Kong. Photo by Accor

In Singapore, three new landmark hotels are set to elevate the five-star hospitality sector in this vibrant metropolis, including the 326-key Pullman Orchard Singapore, Singapore’s first Pullman hotel, the 342-room Pullman Singapore Hill Street, and the 302-key Mondrian Singapore Duxton.

Accor’s rapid growth in Indonesia will gather further pace in 2023 with the launch of several new hotels, including the 224-key ibis New Yogyakarta International Airport and 189-key Novotel New Yogyakarta Airport Kulon Progo in Yogyakarta, the 150-key Mercure Pangkalan Bun in Central Kalimantan, the 158-key ibis Palembang Sanggar in South Sumatra, the 335-key Grand Mercure Lampung, and two Swiss-inspired Mövenpick properties: the 413-key Mövenpick Bintan Lagoon Resort and 253-key Mövenpick Jakarta Pecenongan, both of which are on track to welcome visitors from Q4.

In Malaysia, the 161-key ibis PJCC Petaling Jaya and the 172-key Mercure Miri City Center are both due to open by the middle of 2023.

Japan will welcome the 363-key Mercure Hotel Tokyo Haneda Airport at one of the world’s busiest aviation hubs.

Mercure Rayong Lomtalay Villas & Resort. Photo by Accor

Mercure Rayong Lomtalay Villas & Resort. Photo by Accor

In 2022 Accor and Ennismore signed up for a combined 30 hotels representing 8,700 keys across eight countries in Southeast Asia. These hotels will be under 15 brands straddling all segments from economy to luxury.

For more information about Accor, visit

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