iPhone Duo listed for resale at 5 times retail price, reaching $10,000

The device, scheduled for release on Friday, began appearing on eBay at sharply inflated prices shortly after preorders opened on Oct. 16, with resellers advertising the 256GB version for as much as $10,000 on eBay and X, according to tech site 9to5Mac.

Resale market tracker Resell Calendar reported more than 200 eBay sales within 48 hours of preorders opening, including a 2TB model, which retails for $3,199 in the U.S, marked as sold for $9,777.

Lower-capacity models also commanded premiums, with 256GB and 512GB versions reportedly reselling for around $3,000 and $3,500, compared with their respective retail prices of $1,999 and $2,199.

Demand quickly exceeded Apple's initial online inventory. Within 30 minutes of preorders opening, estimated U.S. shipping dates for all configurations had slipped to Jan. 25, 2027, according to MacRumors.

Apple described preorder demand as "nothing short of extraordinary" in a statement to CNBC. "We are working hard to get this revolutionary new product into customers' hands as quickly as possible, and we will continue accepting orders online," the company said.

Apple's iPhone Duo in black color. Photo by VnExpress/Tuan Hung - Truong Giang

Some customers in Japan and the U.S. subsequently reported that their estimated delivery dates had been brought forward, suggesting that initial waiting times could shorten. Apple has limited online purchases to two Duo units per customer amid concerns that resellers could exploit limited supplies.

The company said on Oct. 21 that limited quantities would be available to walk-in customers at stores in the U.S., Australia, Canada, Mexico and much of Europe when sales begin on Friday, Reuters reported. In markets including mainland China, Hong Kong, Japan, Malaysia and Thailand, purchases will initially be restricted to customers who placed orders online.