iPhone 18 Pro gets first price cut in Vietnam weeks after launch

The 256GB version is now selling for around VND38.5 million, while the 512GB and 1TB models cost about VND45 million and VND58 million. Prices and promotions, however, can vary slightly among sellers as the discounts are being offered by individual retailers rather than Apple.

The 18 Pro and 18 Pro Max went on sale in Vietnam on Sept. 18 as part of Apple's first global launch wave, alongside its first foldable iPhone, the Duo.

A spokesperson for retailer Minh Tuan Mobile told Dan Tri newspaper reported that supplies of the Pro quickly stabilized after the initial sales period and are now largely sufficient to meet demand, unlike the larger Pro Max, which has faced shipping delays due to strong demand.

Apple's iPhone 18 Pro and Pro Max. Photo by VnExpress/Tuan Hung

Retailers reported that the Pro accounts for about 25-35% of orders for this year's iPhone lineup, with the 256GB and 512GB versions the most popular configurations.

Van Thi Ngoc Yen, Apple category director at retailer Di Dong Viet, said the Pro has generally been more readily available than the Pro Max, although popular colors such as Burgundy and Glacier have occasionally faced shortages.

She said the Pro accounted for about 35% of the Pro-series inventory supplied to the retailer, while its sales remained below those of the Pro Max.

Retailers also reported slightly stronger demand for the 18 Pro than for the 17 Pro at the same stage after launch. They attributed the increase partly to processor upgrades, improved battery efficiency and changes to the display design.

The Pro Max, however, remains more popular among Vietnamese buyers, continuing a preference retailers have observed over several generations. Strong demand for the Pro Max during the initial launch period prompted some retailers to impose purchase limits aimed at discouraging bulk buying and resale.