Apple to sell $230 iPhone pocket this week

By Phong Ngo November 11, 2025 | 07:14 pm PT

Apple has partnered with Japanese luxury fashion house Issey Miyake to launch a 3D-knitted carrying bag for the iPhone that resembles a sock, a limited-edition accessory inspired by minimalist design.

The special-edition pocket will be released globally on Nov. 14, according to Business Insider. It comes in two versions: a short model priced at $150 and a long model priced at $230. The long version can be worn crossbody, while the short one can be attached to a bag or worn around the wrist.

The short strap design is available in eight colors, lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black, while the long strap is limited to the latter three shades.

The iPhone Pocket in different color varieties. Photo courtesy of Apple

The U.S. tech giant said it collaborated with Issey Miyake because both brands share a minimalist design philosophy that emphasizes simplicity and functionality. The iPhone Pocket was inspired by the Japanese brand’s "piece of cloth" concept, Apple noted on its website.

Issey Miyake was the designer behind Steve Jobs’ iconic black turtleneck, which the late Apple co-founder originally wanted to make the company’s uniform before adopting it as his personal signature look, according to Forbes. Following Jobs’ death in 2011, Miyake retired the turtleneck design as a tribute.

Fashion writer Tiffany Lo told CNET that the iPhone pocket "could appeal to younger generations thanks to the design that allows users to wear it as a crossbody."

The collaboration marks Apple’s second product catering to Gen Z’s wearable-tech fashion trend, after the company released a $59 crossbody strap alongside its new iPhone lineup in September.