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Heineken debuts limited edition James Bond packs

By Anh Nguyen   September 7, 2020 | 08:00 pm PT
Heineken has launched its limited edition Heineken James Bond packaging in Vietnam ahead of the premiere of “No Time To Die”, scheduled on November 13, 2020.

This year, Heineken continues its long-standing global partnership with James Bond, one of the most iconic characters in cinematic history, in the latest James Bond film. The firm has been a partner of the James Bond franchise for over 20 years, since 1997’s "Tomorrow Never Dies".

The new 007 packaging features the James Bond silhouette prominently displayed on Heineken’s iconic green and red star. Heineken James Bond packaging will be available in 330 ml bottles and cans (both sleek and regular version).

Commenting on the latest James Bond campaign, Anna Bizon, Marketing Director of Heineken Vietnam, said: "James Bond and Heineken are instantly recognizable premium brands that share many of the same aspirational qualities. Ahead of the global release of the latest James Bond film, No Time To Die, we want to give Vietnamese fans exclusive access to the world of James Bond - with the launch of limited edition Heineken James Bond packs."

Special Heineken James Bond packaging comes with over one million prizes and an exciting digital adventure to discover this iconic character, showing how Bond lives beyond the film.

From August 24, 2020, consumers in Ho Chi Minh City will stand a chance to win one of the million exclusive on-pack prizes, including 250 prizes including one tael of gold each; 2,500 Heineken power banks; 25,000 Heineken umbrellas and over one million Heineken Silver cans.

The promotion is only available on special Heineken James Bond cans with the text "Open the can to win 007 prizes" on the packaging. The redemption period starts from August 24 to December 7, 2020, with products only distributed in Ho Chi Minh City.

Open the can to win 007 prizes.

"Open the can to win 007 prizes".

For consumers outside HCMC, from September 14, Heineken will present them with the Heineken James Bond packaging with a special QR code to discover the extraordinary world of secret agents.

Using their mobile phones, consumers can simply scan this QR code to unlock a digital adventure and experience a series of exhilarating missions to challenge themselves as Bond’s secret agents.

Leading Vietnamese artists and influencers will join consumers to unlock these James Bond missions. The QR code is available only on Heineken James Bond cans with the text "Scan the QR code to win 007 prizes" on the packaging.

Both campaigns are only open for consumers 18 years old and above. For more information, please visit the official Facebook fanpage of Heineken at https://www.facebook.com/HeinekenVN/.

Heineken Vietnam is a subsidiary of Heineken, the world’s most international brewer. Originated in the Netherlands, this family-owned business with a history of over 150 years, brews and distributes over 300 beer & cider brands in more than 190 countries.

Heineken Vietnam was established in 1991 and operates six breweries in Hanoi, Da Nang, Quang Nam, HCMC, Vung Tau, Tien Giang, and ten offices across Vietnam.

From humble beginnings with only 20 employees in Vietnam, Heineken Vietnam is now the second largest brewer nationally with more than 3,500 employees. The company makes a significant annual economic contribution to the country, amounting to approximately 0.95 percent of the nation’s total GDP, according to its data.

In Vietnam, Heineken produces and distributes Heineken®, Tiger, Larue, BIVINA, Bia Viet, Sol, Affligem, and Strongbow cider.

In 2017, 2018 and 2019, Heineken Vietnam was recognized among the top most sustainable companies locally by the Vietnam Chamber of Commerce and Industry (VCCI) and as a best place to work in Asia by HR Asia Magazine, one of the continent’s leading human resources publications.

More information about HEINEKEN Vietnam is available on Heineken Vietnam’s website:

http://heineken-vietnam.com.vn/

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