Hanoi store changes name, logo resembling Apple

By Luu Quy   November 25, 2020 | 05:01 pm PT
Hanoi store changes name, logo resembling Apple
A yet-to-open store on Hanoi's Hang Bai Street used to showcase the name "Apple Center" and a logo resembling that of Apple. Photo by VnExpress/Luu Quy.
A yet-to-open store in Hanoi changed its name and logo last weekend after a request by multinational tech giant Apple.

The request was made because the name and logo of the story bore a marked resemblance to that of the tech giant.

The so-called "Apple Center" store on Hang Bai Street, which is yet to open, had not only used a similar logo on its name board, but also a font similar to that used by Apple Stores outside of Vietnam.

However, there is no "Apple Center" in Apple’s retail system. Apple currently sells its products through three main channels: the Apple Store and network carriers like Viettel or VinaPhone, and resellers.

The tech giant reportedly asked the store to change its logo and name before Friday, adding that only authorized retailers and people are allowed to use the logo for advertisement and sale purposes.

As of Wednesday, the store had apparently changed its name from "Apple Center" to "Capital Center."

Workers are apparently changing the stores name from Apple Center to Capital Center. Photo by VnExpress/Luu Quy.

Workers change a Hanoi store's name from "Apple Center" to "Capital Center." Photo by VnExpress/Luu Quy.

This isn’t the first time Apple has requested retail stores in Vietnam to act on issues related to copyright infringements.

In 2017, the tech giant had informed several mobile retailers that they were committing copyright infringement by using its logo and brand names like App Store or Apple Store for advertisement. The retailers were also requested to stop selling officially distributed Apple products.

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