Viessmann officially launched in Vietnam

The rapidly growing urban population in Vietnam and the broader Southeast Asia region has ushered in pressing concerns about air and water pollution. Immediate solutions are imperative to tackle these issues, and industry players play a pivotal role in this endeavor.

Viessmann, a German-based global leader in sustainable climate solutions, recently entered the Vietnamese market with the introduction of high-quality and efficient water solutions that align with the country's urgent demand for clean and safe water.

Alexander Ziehe, Managing Director of Viessmann Southeast Asia and Oceania. Photo courtesy of Viessmann

The brand and product launch occasion will serve as a platform for the company to unveil its two distinct product categories, namely the Vitopure water purifiers and Vitowell water heaters, offering consumers the opportunity to directly experience the superior quality and unique advantages of these products.

Alexander Ziehe, Managing Director of Viessmann Southeast Asia and Oceania, said the strategic approach is firmly rooted in the company's purpose of creating living spaces for generations to come.

"With a strong German heritage spanning 106 years, our brand delivers unwavering quality and reliability, setting high standards for end-users. As Vietnam's dynamic economy continues to thrive, we have made substantial investments in the country, from manufacturing and R&D to marketing and service deliveries, as we endeavor to establish Viessmann as a leading brand in the country and region," Ziehe said.

The company’s leaders gathered to officially launch Viessmann in the Vietnamese market. Photo courtesy of Viessmann

During the launch event, Viessmann introducde two innovative product categories to the Vietnamese market, each characterized by unique features and exceptional efficiency.

The Vitopure product line harnesses cutting-edge technologies in water treatment solutions, effectively enhancing the quality of tap water for drinking and domestic needs.

The Vitowell Comfort Water Heater, distinguished by its wide variety of design and state-of-the-art heating technology, offers an excellent, safe and durable heating solution for various home settings.

Similarly, the Vitowell Easy Instant Water Heater, featuring a compact size and premium design, delivers outstanding performance and is a versatile choice for a variety of household spaces.

Viessmann emphasizes sustainable development, integral to its pursuit of a future-oriented vision and mission.

The company's corporate objectives encompass not only the realization of its enduring aspiration to create and preserve living spaces for future generations but also a resolute dedication to environmental stewardship.

According to Dario Damati, Director of Product Marketing at Viessmann, the company meticulously engineered an extensive array of high-quality water solution appliances, designed with a keen focus on quality and design, tailored to meet the discerning expectations of consumers and clients in Vietnam.

"Our enduring goal is to foster well-being in every household and cultivate a more favorable living environment for future generations."

Viessmann's booth presenting its products. Photo courtesy of Viessmann

With the establishment of Viessmann's first manufacturing facility in Southeast Asia, the company is dedicated to expanding its presence and providing high-quality products that enhance health and well-being in Vietnam and the region.

This commitment combines cutting-edge technology and modern equipment from Germany with local innovation and the expertise of Viessmann’s international R&D team, ensuring the delivery of advanced solutions that meet the needs of the local market.

Alexander Ziehe, the Managing Director of Viessmann Southeast Asia and Oceania, also stated that Viessmann is firmly driven by its ambition to emerge as the leading premium brand in Vietnam and the broader Southeast Asian region.

In pursuit of this objective, they are poised to intensify their marketing and sales efforts, bolster regional footprints, and expand their product and solution portfolios.

"This strategic expansion aligns with our purpose of creating living spaces for generations to come and delivering innovative climate-related solutions such as advanced water and air treatment technologies," Alexander Ziehe added.

In addition, Viessmann also took the opportunity to convey message about its partnership with FC Bayern Munich, one of the world's leading football clubs from Germany. This collaboration designates Viessmann as FC Bayern's official global climate partner.

In this scope, Viessmann will not only ensure that FC Bayern benefits from eco-friendly and sustainable heating, cooling, and ventilation solutions but also serve as a catalyst for inspiring football and sports enthusiasts to harness the various ways in which Viessmann's climate solutions can make substantial contributions to reducing CO2 emissions.

As a testament to this commitment, Viessmann and FC Bayern extended their international partnership until 2026, solidifying their dedication to this cause.

Viessmann, a fourth-generation business that is passionate about creating living spaces for generations to come, was founded in 1917 in Allendorf, Germany. The company is one of the world’s leading providers of sustainable climate (heating, cooling, water, and air quality) and renewable energy solutions, with locations in 74 countries. See more information here, sending email to info.vietnam@viessmann.com or call hotline 1900 9149.