Having fallen hard for Vietnam, Laura Fontan and Diego Cortizas from Spain set up Chula in 2004, and since then it has become a place for those whose love still resides in traditional clothes but whose eyes wander to new graphic patterns and the meticulous details of contemporary fashion.
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The main fabrics used in Chula's collection are still linen, canvas and silk. |


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The patterns are the collection's biggest attraction. |


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The 'ao dai' is still a fertile land for designers. |




Huu la la, on the other hand, has done her best to make the much loved 'ao dai' more of a thing for young fashion lovers through bold disruptions in both the silhouette and details.

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Cullote-like ankle high trousers are the prominent in this collection, rather than long legs that cover the feet. |
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Elastic cuffs add dynamism to the whole outfit. |
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Skinny pants with colorful patterns. |
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Ethnic minority style patterns help lighten the ensemble, giving sense of the peaceful life led by those people. |


Photo courtesy of Chula & Huu la la