Kampong's decade-long journey of winning diners through devotion

By Thy An June 17, 2024 | 07:00 pm PT

Kampong, a Singaporean-style Hainanese restaurant chain, has gained popularity over the past decade due to its dedication to quality ingredients, attentive customer service and meticulous preparation.

Earning customers' trust is a long voyage that takes a lot of effort, and in the service industry, dedication is prioritized above all else.

All employees are expected to view dedication as a guideline to aim for and a standard for performing their work.

The restaurant's priority over the years has been to choose fresh ingredients every day, ensuring the flavor and freshness in each dish.

Consequently, every morning, trucks carrying the freshest ingredients arrive at the restaurant.

To ensure standards and freshness, the kitchen crew inspect and choose each ingredient for the dish with great care.

The key distinction that gives Kampong its edge is the use of fresh, free-range chickens that are cooked during the day with delectable sauces, producing meat that is tender, sweet and aromatic.

When a customer places an online order, the staff also takes extra care to prepare, package and deliver the food carefully.

The Pam family savoring a complete meal at Kampong. Photo courtesy of Kampong

Singapore Hainanese Chicken Rice has been Kampong's signature dish over the past 10 years, thanks to the chefs' years of experience and passion for food.

At Kampong, devotion is also demonstrated by the caliber of customer service provided under the "smile service" philosophy.

The warm environment of the restaurant and the friendliness of our staff both before and after service gives diners a sense of welcome and respect, a testament to the restaurant's dedication to their pleasure.

Hainanese chicken rice is a must-try meal at Kampong. Photo courtesy of Kampong

Kampong cultivates close bonds with customers, consistently recognizes and pays attention to their viewpoints, and prioritizes the unique experiences of each customer.

By paying attention to even the smallest details, the restaurant chain has succeeded in gaining a lasting place in the hearts of diners.

More recently, Kampong has been adding inventive Asian-style dishes, such as Bat Bao chicken sticky rice, salted egg fried chicken cartilage, and chicken hotpot with Cordyceps, to name a few.

The devotion that is built up every day allows us to have a developed system of ten restaurants spread throughout the capital.

Pam eating at Kampong. Photo courtesy of Kampong

A decade has passed since Kampong established itself in Vietnam's culinary landscape. Diners have always remembered the restaurant as "one of the chillest chicken rice restaurants in Hanoi," due to its exquisite cuisine and welcoming atmosphere.

Find more information about Kampong on its website.