Taylor Swift most popular int'l singer in Vietnam

By Long Nguyen May 7, 2021 | 05:32 pm PT

Around 20 percent of respondents in a recent survey said American singer Taylor Swift is the international artist they listened to the most.

South Korean bands Blackpink and BTS came in second and third with 18 and 17 percent respectively, according to a survey carried out among 1,500 respondents 18 - 44 years old by market research company Q&Me.

They are followed by English-Norwegian DJ Alan Walker, Irish boy band Westlife, Canadian singer Justine Bieber, American pop rock band Maroon 5, and American singer Katy Perry.

Taylor Swift's "Fearless (Taylor's Version)" album cover. Photo courtesy of Taylor Swift.

Among Vietnamese singers, Son Tung M-TP is the most popular, with 41 percent of respondents listening to his songs, while indie singer Jack achieved second position, at 34 percent.

The survey also revealed 75 percent of respondents listen to music daily, with pop, EDM, hip hop, and rap the most popular genres.

Mobile phones are the dominant device Vietnamese use to listen to music, at 90 percent.

Both Taylor Swift and Blackpink were on the list of most streamed artists in Vietnam on streaming platform Spotify last year.

Taylor Swift is an American singer-songwriter. With sales of over 200 million records worldwide, Swift is one of the best-selling music artists of all time.

Blackpink is a four-member girl band, whose music videos are currently the most viewed of any South Korean groups on YouTube. They are also the most followed girl group on Spotify.