Vietnam contributes to Apple's sales boom

Times of India quoted Luca Maestri as saying Saturday: "We set September quarter records in the vast majority of markets we tracked. And our performance was particularly impressive in several large emerging markets, with India setting a new all-time revenue record and Thailand, Vietnam, Indonesia and Mexico more than doubling year over year."

Apple’s financial fourth quarter ended when iPhone 14 was just launched. Strong growth in iPhone sales in large emerging markets contributed to the company’s revenues of US$90.1 billion and profit of $20.7 billion during the quarter.

For the full fiscal year revenues were $394.3 billion, up 8% from the previous year.

Apple CEO Tim Cook said: "Across nearly every geographic segment, we reached a new revenue record for the quarter."

Recently Vietnamese retailers reported a boom in iPhone sales, with FPT Shop, The Gioi Di Dong, and CellphoneS seeing huge sales of the 13 Pro Max, which costs more than VND30 million ($1,200).

The manger of a retail chain said the second and third quarters are usually the slowest in the smartphone market, but the discount and other promotions to clear stocks to prepare for the iPhone 14 have helped older models achieve bigger sales.

Experts predicted strong growth for Apple in the last quarter, with the iPhone 14 continuing to sell well.

However, the management acknowledged it is difficult to buy the 14 Pro and Pro Max models because production speed has not caught up with demand in many markets.