Online shopping startup Cooky raises $4.5M

The funding will be used for research and development to create more nutritious recipes at a better cost, said Cooky’s founders Dang Hoang Minh and Nguyen Thanh Dai, also founding members of food platform Foody.

The startup aims to become a food-tech company, making shopping and cooking easier and more efficient, making both happen within 30 minutes, said Cooky CEO Minh.

Its app is a combination of an online grocery delivery platform and a cooking delivery service, where customers can shop for ingredients individually or buy a recipe. It has been downloaded more than one million times since it was launched 1.5 years ago.

After the Covid pandemic boosted demand for online shopping, this consumption behavior has been maintained by Vietnam’s young population. With the rapid rise in popularity of online shopping solutions, the country’s e-grocery market is expected to reach $1.5 billion by 2025, Cooky estimates.