With surfeit of data, businesses need to separate wheat from chaff

By Phong Van   March 23, 2023 | 06:00 pm PT
Dr Chen, a professor at Appalachian State University and a member of Project Management Institute U.S., said the age of data requires businesses to identify useful and reliable data.

In an interview with HEC Liege University Vietnam, he said: "How will you be able to know which data is useful and reliable in the world with so much data being generated? That's very challenging."

With over 100 published academic articles and papers, Dr. Chen has also guided his students in conducting various Big Data projects for companies, showcasing his commitment to both research and teaching.

Dr. Charlie C. Chen speaks about Big data. Video by HEC

"As you have too much data now, and not every data will be useful, you now have to learn how to clean the data. ‘Clean’ means filtering data, improving the quality of data, and making sure the data is useful.

"Once you identify data by cleaning it up and making it useful, you can process the data and generate some new data, such as a business insight to help them make decisions."

He gave examples of using Big data to help a cafeteria decide what kind of food to serve customers to maximize profit. He taught students how to use Big data to help a trucking company make recommendations to owners so that they can buy the right vehicle.

By using sports analytics, people can find out what kind of athletes can win a game.

"Twenty years ago we had the concept of AI, but data was not generated fast enough. But now it's different.

"We need a really new skill set for people to process the data efficiently."

Dr Charlie C. Chen, a professor at Appalachian State University, is well known for his expertise in management information system. He holds a Ph.D. from Claremont Graduate University and project management professional accreditation from the Project Management Institute U.S.

He is currently engaged in writing textbooks on supply chain management.

He is a member of the Association for Information Systems and Decision Sciences Institute.

Dr. Chen has also been a visiting faculty member at several universities in various countries, including Zhejiang University in China, Thammasat University in Thailand and Gakushuin Women's College in Japan.

He has taught project management in HEC’s EMBA program. In this course, students learnt how to work with data in various projects.

HEC Liege University business school in Vietnam offers a prestigious international EMBA program with double accreditation from AACSB and EQUIS, demonstrating their commitment to providing the highest quality education to their students.

In Vietnam, HEC Liege University provides a double accreditation EMBA program.

Find more details about the EMBA program at this link: https://hecemba.edu.vn/

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