S.T. Dupont partners with Cuban brand for limited-edition collection

The launch event, held at La Casa del Habano, welcomed a distinguished group of local and international VIP guests, including Mark Boey, Regional Director of S.T. Dupont Asia Pacific, based in Hong Kong; Ariadne Feo Labrada, Consul General of Cuba in Ho Chi Minh City; Miss Vietnam Ha Kieu Anh; actor Tran Bao Son; and loyal customers of La Casa del Habano.

In the luxurious setting of La Casa del Habano, guests had the opportunity to experience the latest collection, featuring the Ligne 2, Le Grand, and Biggy lighters, alongside accessories like cutters, leather cases, and premium leather bags.

The collection is available at 10 Habanos Specialist and La Casa del Habano stores nationwide. Photo courtesy of Avanti-Group, S.T. Dupont

Frederic Saint-Romain from S.T. Dupont's headquarters in France attended the event in Vietnam, revealing that it took over a year for the initial design sketches to become reality, as both Trinidad and S.T. Dupont maintain meticulous attention to detail in their creations.

"We spent a great deal of time brainstorming because Trinidad places immense importance on its brand image," he shared.

Frederic Saint-Romain, CEO of S.T. Dupont. Photo courtesy of Avanti-Group, S.T. Dupont

In addition to the Trinidad collaboration, S.T. Dupont showcased other standout pieces, including the Fire X, known for its elegant diagonal design; Graff'ty, inspired by street art; and Fluo, which features bold, vibrant neon colors. Each product represents a blend of tradition and innovation, combining meticulous craftsmanship with contemporary design.

The event also unveiled the ultra-limited edition Casino Pocket lighter, inspired by roulette. Crafted from platinum and set with 26 rare rubies, only 88 of these exclusive lighters are available worldwide.

By the end of the year, S.T. Dupont will open its first standalone store in Vietnam at 74A1 Hai Ba Trung, District 1, Ho Chi Minh City. For over 150 years, the brand has been known for creating handmade masterpieces that reflect a high-class lifestyle and elevate the status of their owners.

S.T. Dupont's first standalone store in Vietnam opens later this year, featuring many exclusive, limited edition products. Photo courtesy of Avanti-Group, S.T. Dupont

Golden Phoenix Vietnam, the exclusive distributor, and Avanti-Group, the operating partner, are collaborating with S.T. Dupont to expand its retail presence in Vietnam. Customers can find premium gifts, including lighters, pens, leather wallets, and bags, perfect for gifting friends, family, partners, and valued clients.

S.T. Dupont, a French brand with a 150-year legacy, is renowned for its luxury lighters, pens, and accessories. Having officially entered the Vietnamese market through Golden Phoenix Vietnam as its exclusive distributor, the brand has plans to further expand with a store in Hanoi soon.

Golden Phoenix Vietnam is also the exclusive distributor of Diageo’s premium and rare brands, with Avanti-Group serving as a strategic partner for operations and market development in Vietnam. Together, they aim to deliver a luxurious lifestyle experience to customers through high-end products and exclusive shopping environments.