Masan on track for sustainable growth

By Thy An   August 22, 2023 | 04:00 am PT
Masan Group has consistently promoted strategic initiatives, particularly in post-pandemic recovery, resulting in several achievements both at domestic and international levels.

According to the financial statements for Q2, WinCommerce, Masan Consumer, and Masan MEATLife (MML), which make up around 80% of the company’s revenues, all reached the same level of growth.

In particular, MML achieved revenue growth of 68.7% over the same period in 2022.

In 2022, Masan Group recorded net revenue of VND76,189 billion, up 2.6% compared to VND74,224 billion in 2021. Profit before interest, tax, and depreciation in 2022 reached VND14,437 billion.

In the first half of 2023, Masan continued its sustainable growth as the group's net revenue reached VND37,315 billion, up 3.6% compared to VND36,023 billion in the same period.

Strategic initiatives have been successful thus far, and the group continues to promote many innovative strategies to create products that are suitable for the needs of domestic consumers as well as for export to major markets such as Japan, Korea, the USA, Australia, Canada, and elsewhere.

Sustainable strategy

With a leading position in the consumer-retail sector, a solid corporate governance foundation, and a sustainable development strategy, Masan has attracted strong attention from global investors.

J.P. Morgan announced a valuation for Masan stock in its latest report, with a target price of VND102,000 per share in 2024.

"We believe that Masan is building a strong consumer ecosystem, helping to increase customer market share, and the company positions itself as one of the outstanding representatives of the Vietnamese consumer industry. We are optimistic about growth opportunities in modern retail, where MSN leads in terms of number of points of sale and continues to expand market share," J.P. Morgan said.

The organization also gave a positive outlook on Vietnamese consumer stocks for the next 12 months.

According to J.P. Morgan, Vietnam represents the most exciting and remarkable consumption growth story in Asia. It forecasts that Vietnam will soon become one of the highlights of consumption growth in the region.

Customers buying at WinMart. Photo courtesy of Masan

Customers buying at WinMart. Photo courtesy of Masan

An indispensable business

In recent times, Masan Group was honored in the Top 50 Best Listed Companies in Vietnam for the 11th consecutive year. This is an annual program conducted by Forbes Vietnam to honor companies with the best business activities in each field whose shares are being traded on the stock exchanges in HCMC and Hanoi.

In June, it was honored in categories for sustainable resource management and outstanding risk management platforms in the top 50 sustainable enterprise list of 2023 by NhipNhip Magazine. The award honors organizations that have contributed to sustainable development, environmental friendliness, and social justice.

Vegetable stall in WinMart. Photo courtesy of Masan

Vegetable stall in WinMart. Photo courtesy of Masan

For sustainable growth, ESG has become indispensable for businesses and is a trend that many investors and businesses focus on. Masan Group is aware of its role and responsibility to the community and society and is constantly improving standards for sustainable development.

In the field of branded consumer goods, Masan continuously introduces new product innovations that not only meet the strictest hygiene standards, but also guarantee the best prices.

The retail segment, with a system of more than 3,500 supermarkets and WinMart/WinMart+ stores, has maintained the percentage of Vietnamese products at 90%, becoming a bridge to help businesses with domestic manufacturers bring high-quality products to Vietnamese people.

The supermarket chain also reduces and replaces single-use plastic materials with environmentally friendly products; providing solutions to encourage the replacement of all plastic with biodegradable bags; and implementing promotional programs for customers who use their own bags to form green consumption habits.

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