iPhone falls out of top five in Vietnam

By Luu Quy May 7, 2021 | 06:30 pm PT

Apple’s iPhones at a store in Hanoi. Photo by VnExpress/Tuan Hung.

Apple failed to make it to the list of Vietnam’s five largest smartphone brands in the first quarter, Singaporean technology market analysis firm Canalys said.

Its sell-in market share was under 9 percent and was topped by Korea’s Samsung, China’s Oppo, Xiaomi and Vivo and Vietnam’s VinSmart. Sell-in refers to the numbers of units a manufacturer sells to retailers.

It had been in fourth place in the previous quarter with a 11 percent share.

Demand for iPhones fall at the start of the year since consumers buy Apple products during the year-end shopping season. Meanwhile, Android smartphones have been releasing new products in various segments, and smartphone retailers bought more of them than iPhones.

Low- to mid-priced smartphones from Samsung, Oppo and Xiaomi were among the best-selling products during the quarter.

The global market share of Apple fell 4 percentage points from the previous quarter to 17 percent.

Smartphone retailers in Vietnam have been offering discounts on the iPhone 12 since the start of April to spur the demand.