​Generali Vietnam appoints new CEO

Prior to her appointment, Anh held various senior leadership roles in the life insurance and banking industries across diversified distribution channels of retail banking, digital commerce, marketing, distribution training, and partnership distribution, including bancassurance and corporate agency.

Anh possesses extensive technical and managerial expertise, the company says. Her knowledge of market insights, coupled with strong leadership skills and a customer-centric mindset, makes her well suited to lead Generali Vietnam in pursuing a sustainable growth strategy and achieving the company's ambition of becoming a lifetime partner with customers.

Nguyen Phuong Anh, new CEO of Generali Vietnam. Photo courtesy of Generali

Jaime Anchustegui Melgarejo, CEO of Generali International, said that the company is glad to confirm Anh's appointment and her ability to further develop the plans and presence in Vietnam.

"Being the profitable growth engine for our group in the coming years, Asia is a critical region, and we are committed to investing in our people to strengthen our leadership in accordance with our Lifetime Partner 24 strategy," Melgarejo said.

Rob Leonardi, CEO of Generali International Asia, also offered congratulations. "Her extensive experience and track record in Asia are fully aligned with the growth plans of our Vietnam business," Leonardi said.

The new CEO said she is excited about the new role. "Our business in Vietnam has gone from strength to strength, and I am looking forward to keeping this momentum and continuing to serve our valued customers in the country," she said.

"As their lifetime partner, I'm eager to work with our teams to further deliver the standard of customer experience we've come to be known for."