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Digital elevator advertising allows deep penetration into living spaces in places where target customers have to pass by every day, reaching viewers in close proximity.
Vivid advertising images are broadcast continuously and repeatedly while viewers are waiting or moving, which helps brands effectively promote products and spread the word.
Chicilon Media currently holds 92% of the building elevator advertising market share in Vietnam according to their 2023 exploitation standards.
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Advertising screens installed in high-end buildings help reach the right key consumer groups. Photo courtesy of Chicilon Media |
According to a representative of the company, the outreach impact of outdoor advertising can be affected by noise and traffic, which distracts viewers' attention, and reduces the effectiveness of message transmission. The external environment is also easily affected by weather, so it will also directly affect product and brand image.
Meanwhile, advertisements on elevator media channels approach viewers at close range and have longer exposure time. It can also regularly change display content, diversifying media materials from images to videos and sounds.
Digital elevator media channels also overcome the disadvantages of outdoor advertising channels.
Digital screens, which are often installed in luxury office and apartment buildings where the urban middle-class lives and works, will help brands get closer to their target audience, who is the key consumers group with good income and strong spending ability.
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Outdoor advertising billboards. Photo courtesy of Chicilon Media |
In addition, elevator media also has the ability to reach audience naturally, helping to solve the problem of proactively "skipping ads" among viewers.
After careful analysis, Chicilon Media's leader found that users are unlikely to avoid the elevator digital media channel because it appears naturally in places where everyone has to pass by every day, in a narrow and closed space, is repeated enough times to leave the viewer with a "long lasting impression" while leaving the house and going to the office. This channel sometimes also creates comfortable and relaxing moments for viewers while waiting for the elevator.
With a system of 36,000 advertising screens, Chicilon Media has reached 40 million key consumers every day, providing effective media solutions for many businesses.
Brands today have also caught up with the world's media trends, investing more and more in this effective media channel.
