Vietnam tightens Google, Facebook ad regulations

By Anh Tu   July 22, 2021 | 12:27 am PT
Vietnam tightens Google, Facebook ad regulations
Social media app icons are seen on a smartphone. Photo by VnExpress/Anh Tu.
Vietnam has issued a new decree to tighten cross-border ad regulations for foreign companies like Google and Facebook.

The Ministry of Information and Communications will take sole charge of regulating ads, instead of sharing the responsibility with the Ministry of Culture, Sports and Tourism as before.

Platforms that run ads must provide details of its business to the ministry 15 days before operation. Details include where their servers are located in Vietnam (if any) and contacts.

Foreign platforms are required to prevent and remove content that violates the law as required by the communications ministry or other competent authorities.

These platforms also need to provide information on the company or individual that ran the illegal content.

The communications ministry or any other competent authority would block these illegal ads if the platforms do not comply with their demand.

Earlier last month, Le Quang Tu Do, deputy head of the Authority of Broadcasting and Electronic Information under the ministry, said the new decree would bring "new advantages" to local newspapers and media companies.

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