He and an accomplice named Tran Dai Phuc were taken in Monday in the northern province of Ninh Binh.
Hai is a shareholder in a company called Hai Be Co. Ltd., of which Phuc is the CEO.
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Le Van Hai seen at a police station. Photo courtesy of Ninh Binh police |
For the last two years the two have been promoting many cosmetic and food products on their TikTok channel, Hai Sen Family.
They include Hai Be Syrup, which is said to promote children’s appetite.
They recently raided Hai’s company in Ninh Binh and found hundreds of cosmetics and food products without proper licenses.
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Police examine products at Hai's company in Ninh Binh Province. Photo courtesy of Ninh Binh police |
Tests found that the actual amounts of calcium and vitamins A and C in the syrup were less than 70% of what was claimed.
Hai and his accomplice have sold over 800,000 products online since last year, including 100,000 boxes of the syrup.
The TikTok account has been locked, and the police investigation is continuing.