The store, located in the downtown district of Hoan Kiem, is described as a fusion of refined mixology art and luxurious French architectural space, Starbucks Vietnam said in a social media post.
Signature drinks, along with unique cocktails based on premium coffee and tea, will be served by Starbucks Coffee Masters, it added.
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The new store is located on Quang Trung Street, Hoan Kiem District, Hanoi. Photo courtesy of Starbucks Vietnam |
The Starbucks Reserve program began in 2010 to introduce exclusive drinks that it does not sell in regular stores. Globally, there are only a handful of these stores, including in Shanghai, Tokyo and Milan.
The newly-launched store is the second Reserve location in Hanoi.
The only Reserve location in HCMC was closed in August last year. A new store will reportedly be opened in District 1 in the first half this year.
After 11 years of operation in Vietnam, Starbucks now has around 125 stores.