The potential is due to its geographical location and unique culture, which makes many tourists want to return to the country, Anthony Capuano said at a meeting with Prime Minister Pham Minh Chinh in Hanoi on Wednesday.
The U.S.-based hospitality company, which currently manages 16 hotels and resorts under eight brands such as JW Marriott, Le Meridien and Sheraton, plans to open more of them in Hanoi, Ho Chi Minh City, Da Nang City, and Phu Quoc Island.
Chinh said Vietnam advocates rapid and sustainable development of tourism, considering it an important economic sector, and his government creates the most favorable conditions for investors.
He said Marriott should expand its investment with large projects that are appropriate for Vietnamese conditions and attractive to international tourists, collaborate for training and developing high-quality human resources, connect Vietnamese tourism with the rest of the world, and diversify tourism products and supply chains.
Capuano promised him that Marriott would cooperate in these areas.
Founded in 1927, the world’s largest hotel chain has 8,000 properties with nearly 1.5 million rooms in 139 countries and territories.