Sharing with VnExpress, Guo Zhi Feng, Chairman of the Board of Directors of Chicilon Media, said that the elevator space of 2-3 meters square is one of the important "battlefields", supporting businesses to promote their brands and products.
This channel is worth investing in because of many advantages: high coverage every day, continuous broadcast frequency, mandatory viewing, no disturbance, close distance...
In a year of economic fluctuations, Chicilon Media yet "went against the wind", strengthening the development of its media channel system and increasing the number of advertising devices from 24,000 screens at the beginning of the year to 32,000.
Chicilon Media's chairman emphasized that this number will continue to grow in the coming time.
"We always monitor resources that are not owned by us in the market, thereby seizing opportunities when companies in the same segment cannot afford to pay the rental fee for the building management unit. Just in accordance with exploitation standards - 11 floors or more, floor area over 300 m2 - Chicilon Media will sign a contract," Guo said.
The business joined the World Outdoor Advertising Association (WOO) in November and has been a member of MMA Global Vietnam's Executive Board since the end of August.
Watching advertisements while waiting for the elevator is common among many office workers and residents. Photo courtesy of Chicilon |
Over the past years, the company has set the goal of ensuring the revenue of building partners in the market, protecting customer interests, and ensuring the healthy development of this media channel in Vietnam.
Chicilon is developing five channels, reaching more than 40 million consumers, including television, building elevator posters, supermarket television, and posters with airport LED.
The company also provides communication services for more than 700 large domestic & global businesses, such as Vinamilk, Samsung, Unilever, LG, Viettel, Daikin, VNPT, FPT, Masan, Oppo, Vivo, Midea, and Aqua.
Most recently, the company entered the Top500 most profitable enterprises, receiving the certificate of merit for "Enterprise with effective production and business achievements and good implementation of tax policies and laws 2022" from the Ho Chi Minh City Tax Department.