Chicilon Media expands cooperation with research company TNS

Mesut Sakal, General Director of the APAC region at TNS, visited Chicilon Media on May 28.

The two parties had in-depth discussions on issues related to operations, technological initiatives, and market distribution.

Sakal appreciated Chicilon Media's market dominance rate of over 92% of buildings meeting the company’s standard in the field of elevator digital media.

He was also impressed with the ability to innovate as well as the advanced equipment that the company owns.

Guo Zhi Feng (L), President of Chicilon Media, and Mesut Sakal (R), General Director of TNS in the APAC region. Photo courtesy of Chicilon Media

The two parties discussed specific cooperation items in terms of market research, data analysis, and product promotion.

Sakal said that TNS values the cooperative relationship with Chicilon Media and hoped that through joint efforts, both sides would provide customers with accurate and highly effective market solutions.

Guo Zhi Feng, founder and general director of Chicilon Media, said that the company expected to be able to establish extensive cooperation with TNS in many fields to join hands in promoting the development of the Vietnamese advertising industry.

Accordingly, the technical teams of the two companies have conducted research and exchanged technical expertise.

They exchanged ideas related to data analysis, the application of AI technology in market research, and digital marketing strategy, as well as shared achievements that they had made in the research process.

TNS and Chicilon Media both agreed to place technological innovation as the focus of future cooperation, and committed to improving the efficiency and accuracy of research and analysis via technology.

Senior TNS leaders visit the Chicilon Media office. Photo courtesy of Chicilon Media

At the end of the visit, Mesut Sakal expressed that the cooperative relationship will help both sides achieve greater success in terms of market research and product promotion.

He highly appreciated Chicilon's creative capacity as well as its leading position in the Vietnamese market, and he hoped that the two sides would expand cooperation in more extensive fields in the future.

Guo also said that Chicilon attaches great importance to the strategic cooperation relationship with TNS.

This cooperation not only helps both sides improve their competitiveness but also brings greater values to customers.

With the visit, Chicilon Media's leader hopes that the two sides will cooperate more extensively and together promote innovation and development in market research and brand promotion.

Their plan is to launch a series of cooperation projects in the near future, including jointly implementing market research projects, providing analytical reports and accurately identifying market needs. Besides, they also intend to establish cooperation in terms of brand promotion, plan comprehensive marketing strategies, explore the application of big data and artificial intelligence technology in market research, and improve the efficiency and accuracy of analytics and research.

TNS (Taylor Nelson Sofres) is a unit of Kantar Group, a leader in consulting and world market research.

The company specializes in providing in-depth analysis and market insights and is currently present in more than 80 countries and regions globally.