Chicilon Media and Sun Group sign media cooperation agreement

Danang International Fireworks Festival (DIFF) 2024 is co-organized by the People's Committee of Da Nang City and Sun Group, with Chicilon Media sponsoring nearly 1 million USD in advertising fees to support media coverage for event organization and promotion. The campaign is expected to highlight the influence and effectiveness of the company's channels in brand promotion.

Chicilon Media and Sun Group have accompanied each other on many promotional activities for tourism, culture, and sports to develop tourism in destinations that Sun Group has invested in.

The most prominent one is the Da Nang festival.

Representatives of Sun Group (R) and Chicilon Media (L) attending the signing ceremony on April 16, 2024. Photo courtesy of Chicilon Media

As one of the prominent enterprises in the field of resort tourism and entertainment, Sun Group has contributed to changing the face of Vietnamese tourism industry in many potential destinations such as Da Nang, Phu Quoc, Quang Ninh, Lao Cai...

Chicilon Media is the leader in the field of digital elevator media channel in Vietnam. The company has extensive communication channels and rich branding experience.

This combination promises to bring more business opportunities and cooperation space to both sides while boosting the development of the tourism industry.

Sun Group's tourism campaign on Chicilon Media's airport LED screen system. Photo courtesy of Chicilon Media

In addition to the media sponsorship for DIFF, Chicilon Media hopes to develop specific strategies for promoting and developing Sun Group's brand.

According to a Chicilon Media representative, the company's media channel network covers 14 out of 22 airports nationwide and 41 supermarkets, promising to reach the right target customers of Sun Group, which helps enhance the brand's influence and competitiveness.

The representative also expects this cooperation to tighten the relationship between the two companies, together promoting the prosperity and development of the resort, entertainment, and travel markets.